- Increase market share for our IVD product lines, including Chemistry, Immunoassay, Hematology, Microbiology, and Urinalysis.
- Develop business plans to meet short-term revenue objectives while optimizing longer-term opportunities.
- Execute strategic account plans to drive revenue growth and market penetration.
- Build and maintain strong relationships with key opinion leaders (KOL), lab technicians, decision-makers, internal team members, and new customers.
- Collaborate with other departments to plan advertising services and ensure seamless information flow regarding equipment and customer specifications.
- Serve as a subject matter expert and stay informed about industry trends, competitive landscape, and regulatory requirements.
- Create and implement marketing campaigns to increase market recognition for our products.
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