UPay Technology LTD. is looking for a Senior Marketing Executive to join our dynamic team. The ideal candidate will have a strong background in digital marketing, particularly in the cryptocurrency industry. This role offers the opportunity to lead marketing efforts, drive user acquisition, and enhance brand visibility for our platform. If you're passionate about innovation, have a deep understanding of the cryptocurrency and financial industries, and are eager to make an impact, we want to hear from you!
Key Responsibilities:
1. Marketing Campaign Management:
- Plan, execute, and optimize multi-channel marketing campaigns across various platforms, including email, social media, paid advertising, and partnerships.
- Monitor campaign performance, analyze metrics, and make data-driven adjustments to meet KPIs and objectives.
2. Content Development:
- Collaborate with the content team to produce engaging and informative content for blogs, newsletters, social media, and other promotional materials.
- Ensure all marketing content reflects the brand’s voice, values, and objectives.
3. Market Research and Analysis:
- Conduct market research to identify trends, opportunities, and competitive strategies in the cryptocurrency and financial sectors.
- Provide actionable insights to improve marketing effectiveness and strengthen the company’s positioning in the market.
Benefits:
- Housing Allowance: AED 3,000/month
- Meals Allowance: AED 60 per working day
- Annual Leave: 30 days (round-trip airfare covered)
- Visa: 2-year work visa + medical insurance
- Team-building: Events and activities to foster a collaborative work environment
Skills:
- In-depth knowledge of cryptocurrency, blockchain technology, and financial markets.
- Proficiency in digital marketing tools, such as Google Analytics, SEO tools, email marketing platforms, and social media management tools.
- Excellent written and verbal communication skills.
- Strong analytical mindset, capable of interpreting data and generating actionable insights.
Preferred Qualifications:
- Familiarity with crypto payment and trading platforms.
- Experience working in a fast-paced, startup environment.
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