Job Title:SEO & Digital Marketing Specialist
Job Description:**
We are seeking a results-driven **SEO & Digital Marketing Specialist** with strong expertise in **Search Engine Optimization (SEO)** to improve website visibility and drive organic traffic. The ideal candidate will be responsible for developing and executing SEO strategies, conducting keyword research, optimizing content, and overseeing on-page and off-page SEO efforts.
In addition to SEO, the candidate will assist with **social media content creation**, **email marketing**, and **Goog Ads** management as needed. The role requires analytical thinking, content strategy, and knowledge of the latest digital marketing trends.
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Key Responsibilities:
- Conduct keyword research and implement SEO best practices across website content.
- Optimize website structure, meta tags, internal linking, and technical SEO aspects.
- Monitor and analyze SEO performance using tools like Google Search Console and Google Analytics.
- Build backlinks and manage outreach campaigns to improve domain authority.
- Create and schedule content for social media platforms.
- Assist in managing Meta (Facebo Google Ads campaigns.
- Support with email marketing campaigns and subscriber engagement.
- Research competitors and propose strategies to outperform them in search rankings.
- Prepare SEO reports with actionable insights.
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Requirements:
- Proven experience in SEO (on-page and off-page) and digital marketing.
- Familiarity with Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools.
- Strong copywriting and content optimization skills.
- Experience with WordPress and website content management.
- Knowledge of HT basics is a plus.
- Experience with Meta and Google Ads is preferred.
- Ability to manage multiple platforms (social media, email tools, Google tools).
- Creative, proactive, and detail-oriented with strong communication skills.
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