SUMMARY OF FUNCTIONS:
Combines marketing and social media management skills to architect and enhance company social media presences, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue. Works with social media team members to create innovative social media campaigns.
MAJOR DUTIES AND RESPONSIBILITIES:
- Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
- Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management
- Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
- Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
- Researches and monitors activity of company competitors
- Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages
- Keep up with Social Media trends
- Study design briefs and determine requirements
- Conceptualize visuals based on requirements
- Prepare rough drafts and present ideas
- Use the appropriate colors and layouts for each graphic, must follow brand guidelines
- Test graphics across various media
- Amend designs after feedback
- Ensure final graphics and layouts are visually appealing and on-brand
QUALIFICATIONS:
- Degree in Communications or Marketing or similar field
- At least 1-2 Years of Experience with Social Media Management
- Content Creation, Copywriting, Graphic Design, Web Design Experience
- Photography and Videography Skills
- A strong portfolio of illustrations or other graphics
- Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)
- A keen eye for aesthetics and details
- Experience with Major Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Strong Verbal and Written Communication Skills
- Attention to Detail and Creative Problem-Solving Skills
- Must be female
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