• Develop brand communication which effectively reflects the brand objectives in order to build brand equity.
• Provide brand direction to develop and execute produ marketing programs to build brand awareness and increase sales.
• Develop Brand strategies based on consumer insights from consumer research and Trackers for Kuwait and International markets in order to improve brand health.
• Review market research to anticipate competition, monitor competitor’s activities and market trends and translate consumer attitudes into new branding directions.
• Coordinate with marketing support department to develop advertising and promotional programs, pricing, positioning, and packaging.
• Monitoring, planning and coordinating product launch.
• Guide creation of product portfolio.
• Evaluate and analyze program results and present recommendations for changes in brand strategy.
• Implement price revisions to meet agreed gross margin targets of relevant Stock keeping units.
• Planning publicity strategies and campaigns
• Writing and producing presentations and press releases
• Dealing with enquiries from the public, the press, and related organisations
• Organising and attending promotional events such as press conferences, open days, exhibitions, tours and visits
• Speaking publicly at interviews, press conferences and presentations
• Providing clients with information about new promotional opportunities and current PR campaigns progress
• Commissioning or undertaking relevant market research
• Liaising with clients, managerial and journalistic staff about budgets, timescales and objectives
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