We are seeking a highly motivated and experienced Digital Marketing Officer to join our higher education company. The ideal candidate will have a minimum of 2-3 years of experience in digital marketing and a proven track record of driving successful digital marketing campaigns. As a Digital Marketing Officer, you will be responsible for developing and implementing digital marketing strategies to promote our brand, programs, and services.
Responsibilities:
• Develop and implement digital marketing campaigns to promote our brand, programs, and services.
• Create engaging content for our website, social media, and other digital channels.
• Monitor and analyze the performance of digital marketing campaigns and make recommendations for improvement.
• Use analytics tools to track website traffic, user behavior, and other key metrics.
• Manage and grow our social media presence, including Facebook, Twitter, LinkedIn, and other platforms.
• Create and manage email marketing campaigns to promote our programs and services.
• Collaborate with other departments to ensure a consistent and effective brand message across all digital channels.
• Stay up-to-date with the latest trends and best practices in digital marketing.
Requirements:
• A Bachelor's degree holder.
• A minimum of 2-3 years of experience in digital marketing.
• Strong knowledge of digital marketing tools and techniques, including SEO, PPC, social media marketing, email marketing, and content marketing.
• Excellent communication and interpersonal skills.
• Strong analytical skills and ability to use data to drive decisions.
• Experience with Google Analytics, Google AdWords, and other digital marketing tools
• Will be based in RAK / UAE
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