•Worked with multiple platforms across products for Display, Programmatic, Social and Search campaigns.
• Platforms such as Google Adwords and Social platforms (Facebook, Instagram, Twitter, Snapchat & LinkedIn)
• Setting up campaigns (Display, Search & Social) based on approved media plans on different ad platforms.
• Evaluated user engagement by using Google and Facebook Analytics to track the effectiveness of digital marketing campaigns.
• Optimization plays a major role during the live phase; Campaigns are optimized on a dai basis to ensure they meet the campaign objective.
• Ensuring all EOC reports are ready for actualising the media plan and Invoicing.
• Worked on Zoho analytics, creating dashboards and updating it regularly.
• Working with team right from BO till the final billing process, ensuring the campaigns
are completed within the end date.
• Closely monitoring under delivering campaigns and optimizes it to bring the same on track.
• Generating Monthly Inventory Reports on monthly basis as per the client requirement, also daily campaign performance report on daily basis to update clients about their campaigns.
• Monitor multiple campaign executions to ensure campaigns are delivered on schedule and according to specifications.
• Assisted the team with developing and implementing strategies.
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