Determine the best media outlet mix for promotional strategies
Monitor online and offline ad campaigns (e.g. on radio, TV, websites, magazines and billboards)
Regularly report advertising campaign results (including revenues and costs)
Optimize advertising strategies for varying audiences and channels
Design and review advertising budgets in collaboration with the Marketing Director
Negotiate with media channels to close competitive deals
Prepare additional promotional projects to support new product launches
Create new campaigns to reach a broader audience
Ensure a cohesive advertising message across campaigns
Build long-term relationships with media influencers to promote our brand
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