1. Responsible for the team management and operation of the company's marketing department's corporate brand promotion, planning event promotion, and project plan promotion;
2. Responsible for the company's brand positioning, establish and improve the company's new media operations, and control the brand promotion orientation;
3. Responsible for the company's brand and planning activities, project plan transmission offline and online activities, as well as the overall planning and execution of company exhibitions and large-scale festivals;
4. Understand the latest developments in the media industry, collect relevant information on the industry market and competitors, and conduct media market research and analysis;
5. According to the company's project plan, formulate a publicity strategy, conduct a preliminary review of the publicity plan, select and determine the cooperation intention of suppliers and media, and adjust the publicity strategy in a timely manner according to relevant information such as publicity effect and influence;
6. Develop and manage media and supplier channels, and maintain a good relationship with traditional media and new media (including self-media).
job requirements:
1. Marketing, management, journalism or related majors, college degree or above;
2. More than 5 years of media work experience, a deep understanding of industrial development, rich media experience, educational bases, and promotional film cooperation resources are preferred;
3. Have a wide range of promotion channels, have good forums, blogs, communities, new media promotion and marketing thinking and strategies, and have certain soft writing skills;
4. Familiar with the operation of the media market, have high market aen, and have experience in coordinating marketing campaigns and offline activities;
5.Real estate experience preferred
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