Job Summary:
The Paid Media - Digital Marketing Expert is responsible for developing, implementing, and optimizing paid advertising campaigns across various digital platforms, including Meta (Facebook & Instagram), TikTok, LinkedIn, Twitter, Google Ads, and YouTube. This role requires a strategic thinker with a strong understanding of digital marketing principles, audience targeting, and performance analytics to drive engagement, conversions, and ROI for the organization.
Key Responsibilities:
Campaign Strategy Development: Design and execute paid media strategies tailored to meet specific business goals and target audience needs across multiple platforms.
Ad Creation and Management: Develop creative and compelling ad copy and visuals, utilizing platform-specific best practices for optimal engagement.
Audience Targeting: Conduct thorough audience research to identify and segment target demographics, ensuring that campaigns reach the right individuals.
Performance Monitoring and Optimization: Track, analyze, and report on key metrics (impressions, clicks, conversions) to assess campaign performance and make data-driven adjustments to enhance results.
Budget Management: Manage and allocate budgets for campaigns effectively, ensuring that ad spend is optimized for maximum ROI.
A/B Testing: Implement tests to evaluate different ad creatives, targeting options, and bidding strategies, refining campaigns based on findings.
Collaboration: Work with cross-functional teams, including content creators, designers, and SEO specialists to create integrated marketing campaigns that align with overall business objectives.
Trend Monitoring: Stay updated on digital marketing trends, algorithm changes, and platform updates to leverage new opportunities and mitigate challenges.
Reporting: Prepare regular performance reports and insights for stakeholders, providing actionable recommendations for future campaigns.
Required Skills and Qualifications:
Proficiency in Paid Media Platforms: In-depth knowledge and experience with advertising platforms such as Meta Ads Manager, Google Ads, TikTok Ads, LinkedIn Ads, Twitter Ads, and YouTube Ads.
Analytical Skills: Strong ability to analyze data, interpret metrics, and derive actionable insights to optimize campaign performance.
Creative Thinking: Ability to create engaging ad copy and visuals that capture attention and drive user action.
Project Management: Excellent organizational skills with the ability to manage multiple campaigns and meet deadlines in a fast-paced environment.
Familiarity with Digital Marketing Tools: Proficiency in tools such as Google Analytics, social media management platforms, and marketing automation software.
Understanding of SEO Principles: Basic knowledge of search engine optimization to enhance the effectiveness of paid campaigns.
Preferred Qualifications:
Bachelor’s Degree: Degree in Marketing, Business, Communications, or a related field.
2-5 Years of Experience: Prior experience in digital marketing, focusing on paid media and campaign management.
Certifications: Relevant certifications, such as Google Ads Certification, Facebook Blueprint Certification, or relevant digital marketing courses.
Working Conditions:
The role may be performed in an office environment, remotely, or with a hybrid work approach.
May involve collaboration with international teams and stakeholders across different time zones.
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